Dubai
18-20  November
2025

Become a CX leader who inspires: boost your leadership skills in Customer Experience during this 3-day exclusive CX training with a maximum of 15 participants

CX leadership circle
Table of contents

    CX Leadership Circle - Dubai

    After successful editions in Europe, the CX Leadership Circle (CXLC) is expanding to the Middle East! From November 18 to 20, 2025, the very first edition will take place in Dubai. This step is the result of the growing involvement of enthusiastic CX professionals from the region who have recently joined the CXLC network.
    >The CX Leadership Circle is an exclusive, invitation-only community of senior customer experience leaders who come together to share insights, inspire one another, and shape the future of CX. The Dubai edition offers a unique opportunity to connect with like-minded peers in an intimate setting, explore best practices, and discover new perspectives. All against the backdrop of one of the world’s most innovative cities.
    The CXLC is guided by the inspiring Ian Golding, an internationally renowned CX expert, author, and trainer. His insights and energy make this gathering an unforgettable experience for every CX leader.

    Are you a CX professional from the Middle East or beyond and want to be part of this special edition? Then sign up for the CX Leadership Circle in Dubai, taking place from November 18 to 20, 2025.

    This training is certified to award Customer Institute CCCX certification to participants.
    This training program is classified as a “comprehensive” training program, meaning that it can lead to a lifetime CCCX certification if complemented with another “topical” or “comprehensive” CCCX after no less than two years.

    Why participate?

    Necxt - participate

    Learn, grow, and excel!

    The CX Leadership Circle program helps CX leaders get to the next level with tools for their leadership style and organization.

    You strengthen your leadership, and you create more impact in your organization.

    Content & direction

    During the CX Leadership Circle, we discuss various CX-related themes with plenty of room to explore side paths and introduce your topics. We also investigate new developments, best practices, publications, and innovations that offer us new insights and can help us move forward.

    Substantive addition based on presentation

    During this training, we will address your personal CX development questions and discuss the following topics, among others:

    CX leadership challenge

    Defining Leadership, Excellence and Personal CX Leadership.

    CX Mission & story

    Strengthen your CX mission and shaping your CX story.

    CX Organization & Governance

    Challenge your CX Organization and Governance with ideal models and other’s approaches.

    CX and partner ecosystem

    Understand how you can involve and motivate stakeholders in your CX strategy.

    CX innovation

    Improve your CX innovation engine and learn from best of benchmarks and inspiring cases.

    CX storyline

    Determine the key points of your CX strategy and translate them into a strong and motivating story that stimulates employees, leaders and other stakeholders to participate.

    CX leadership integration

    How to integrate CX into your overall strategy and learn how others deliver an integrated company approach.

    My CX approach

    We challenge the specific key points of your CX strategy and help you formulate your next steps.

    Connect & Grow

    Necxt - verbind

    To have a platform with like-minded, experienced CX people from other companies to exchange experiences, gain new insights, and reflect on them.
    Go on a unique journey with CX leaders from all over Europe. An opportunity to think about the interpretation of your role and the approach to customer experience within your organization. Collaborating with leaders with the same challenges, goals, and issues creates a platform for brainpower, ideas, and experiences to come together.

    What to expect

    Structured approach

    Through a structured approach, you get a good overview of parts of the CX framework and a better view of your intended approach; this helps clarify where you can make choices for your next steps.

    Strengthen your growth

    Reduce your costs and strengthen your customer experience and growth.

    Become a CX specialist

    Develop yourself as a CX specialist by having your knowledge validated and learning from others.

    Tools

    Tools to create more impact.

    Latest insights in CX

    Discover the latest insights, best ractices,
    and publications in the CX field.

    Direction in CX strategy

    Provides new energy and gives direction to the current CX strategy.

    Expand your network

    Meet new people in the field and expand your network.

    ‘The improvement engine’

    An approach for continuous CX performance improvement

    Personal attention

    Small group with much personal attention.

    About Ian Golding

    ian golding - necxt

    Ian Golding is not only a CX consultancy pioneer but also collaborates with the most prominent players in sectors as diverse as retail, finance, energy, and logistics. His reputation as an international speaker makes him an authority with many followers in the field. He is the author of several CX publications. Golding also gained fame as the world’s first CCXP Authorized Resource and trainer!

    If Ian says so…
    I am fully committed to assist organizations in enhancing their customer experience. CX leaders are always searching for further insights and the opportunity to share knowledge and experiences with their peers to advance their customer experience efforts.

    This inspired me to collaborate with Nils Schmeling from NECXT and the amazing Gerard van Grinsven to create a three-day program: the CX Leadership Circle (CXLC). This program empowers a select group of CX leaders to enhance their skills and help their organizations achieve strategic goals. We accomplish this by covering a wide range of CX-related topics, new developments, and best practices. Additionally, we provide ample room for exploring different aspects and introducing your own topics, experiences, and insights.

    It would be fantastic to welcome you to join us in Rotterdam, The Netherlands or London, as one of the next members of the CX Leadership Circle retreat.

    Location & facilities

    The exclusive Ritz Financial Center Dubai sets the stage for the CX Leadership Circle.

    Your stay at this premium leadership venue is fully catered, offering the ideal environment for reflection and confidential dialogue. All meals are included, and you’ll have the chance to enjoy the beauty of Dubai.

    For whom

    The CX Leadership Circle has been developed for CX professionals who want to further strengthen their leadership qualities and are looking for a concrete CX plan that you can start working on immediately. You share experiences, successes and lessons with colleagues, in order to learn from each other. Under the guidance of experienced CXLC program leaders Ian Golding and Nils Schmeling, you will gain new insights that you can directly translate into your CX plan for the future.

    To ensure uniformity among participants, it is important that you have at least 3 years of experience with CX.

    Pricing

    • 3-day exclusive CX course with max 15 participants
    • Stay in a wonderful hotel in one of the most beautiful parts of Dubai
    • All meals included
    • One participant € 2.850 excluding VAT
    • Two participants € 5.200 excluding VAT

    Are you ready for the NECXT step?

    We will gladly tell you more about the contents of the CX Leadership Circle and the possibilities to participate in the next edition. Please contact program lead Nils Schmeling; he will be happy to tell you more about the program and help you with specific questions. Send an email or phone +31 620412172

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