How does your organization see the future? A hunger for improvement coupled with a clear vision are ingredients of a strategy that sets successful organizations apart. It is essential to focus on the customer experience: how can you implement changes in such a way that they contribute to a better customer experience?
Discover how your organization can increase the customer experience with our CX Transformation masterclass!
The value of a good customer experience
With a clear vision of the future, you guarantee a good customer experience even in times of change. A positive customer experience is one of the most valuable 'possessions' of an organization. People tend to tell a negative experience with a company to about 16 people, while sharing a positive experience with only 9 others.
The power of customer experience is also evident from the effects that increasing the customer experience has for organizations: it increases the amount that customers spend and how loyal they are to the company. Finally, it reduces the costs incurred per customer.
How can you optimize the customer experience so that your organization can also achieve its goals in the future? Our team of professionals is happy to help you map this out and get started with the customer experience together!
Increase the customer experience through data
Data plays an important role when we look at the possibilities to optimize the customer experience. Data can be used to predict what customers will do, what their experience is and how much value they have for the organization. When mapping out the arrival, this data is very useful.
Data-driven insights therefore help optimize the customer experience. In this way, data about the entire customer journey and its most important interaction moments can provide insight into the satisfaction and loyalty of customers. Based on this, the customer experience can be linked to key indicators of the organization to determine which adjustments can best be made.
Our experts are happy to help you realize this data-driven focus on the customer experience in your organization so that you can further improve it. The CX Transformation masterclass gives you a kickstart.
The importance of a clear vision
Where does your organization want to be in 10 years? And what does it take to achieve that? These can be big questions that are regularly pushed forward. Nevertheless, it is essential to spend time on this. This way you can make a concrete plan to achieve these goals. Our CX Transformation masterclass will help you find the right focus. We help you with practical tools and help you to keep an overview.
This way you can get started to convert the long-term goals into concrete targets for shorter periods. Think of the customer experience: which aspects need to be shaped differently? By deciding on a plan for this based on the defined vision, you will experience that it becomes easier to maintain focus.
Cluster Head of Customer Excellence at Bayer
Manager Marketing (Kinderopvang Humanitas)
Director Business Development & Marketing Global & EMEA | Healthcare Experience Solutions
CX Academy Participants
JDE (Jacobs Douwe Egberts)
Country Manager Gulf countries (Roche)
Managing Director (De Monchy International)
General Manager (Roche)
Global VP Customer Strategy (AEGON)
Marketeer Volkswagen PON Financial Services
DLL Team - Marije - Erik - Mirthe
Getting started with the CX Transformation
Convinced of the opportunities that lie ahead to take the customer experience to a higher level? We help you to get started with this in a way that fits in with the future of the organization. We organize the masterclass together with you, so that it is personalized for your team or organization.