Gerald Adang


“I strongly believe that engaging customers goes hand-in-hand with engaging employees. And I believe that strong stories form the backbone of successful transformations.”

I am a guide and navigator in these transformations. I help uncover the story, articulate the customer strategy, define the operating model, provide focus and structure, engage the organisation and do what it takes to achieve the objectives defined at the outset. In all of this I consult, facilitate, guide, train and coach teams and individuals.

I bring drive, enthusiasm, strong commitment, creativity, and analytical rigor - and I tell it as I see it. And I bring my 20+ years of experience at large and often complex organisations, in an international and multicultural context, using a wide range of methodologies and interventions to achieve success."

Gerald is a customer strategist, customer experience-, marketing-, sales- and service consultant, agile product owner, transformation expert, project lead, storyteller, trainer and coach. With 20+ years of experience in customer centricity, marketing, sales and service transformation, of which 14 years at one of the world's leading consulting companies, PwC.

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